Dubai Diamonds is more than jewelry. It’s the extension of a legacy, Dubai Jewellers, a family business that’s been part of Brampton for over 25 years. When they came to me wanting to expand into a diamond-only collection, they didn’t just want pretty pictures. They wanted a brand, a voice, a feeling. That’s where I came in, stepping into the role of head creative director, with the privilege of shaping this from the ground up.